Michael Stelzner – Social Media Examiner Part 1

/in , , , , , , , , /by

On this episode of The Bill Caskey Podcast, Bill sits down with Michael Stelzner, marketing expert and founder of Social Media Examiner. 

Michael shares the way he looks at business and the future of marketing. They also discuss the importance of personal branding and why most people don’t focus on it.

This is part 1 of our 2 part series. If you’d like to learn more about Michael and listen to his podcast, Social Media Marketing Podcast, go to https://socialmediaexaminer.com.

 

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/12-10-19-StelznerPart1.mp3″ title=”Michael Stelzner – Social Media Examiner Part 1″ artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

How Your Thinking Must Change

/in , , , , , , , /by

This is part 2 of Bill’s interview on The Slip Stream Marketing Podcast, slipstream-marketing.com/podcast. Bill discusses his belief that every sales person should have a thriving online presence. 

It’s so easy to get wrapped up in the day to day that we feel like marketing ourselves is a chore that we don’t have time for. Bill argues that we must change our thinking and make this a priority if we want to grow our business.

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/11-14-19-SalesProcess.mp3″ title=”How Your Thinking Must Change” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

Should You Have a Personal Brand – And Where Do You Begin?

/in , , , , , , , /by

Recently I was interviewed by Sarah Lynn Wallace founder of @thisisherexchange. She is an up-and-coming social media star who seeks out experts on sales, marketing and social. She and I did about a 30-minute discussion that ran the gamut from ‘should I have a personal brand?’ to ‘how should I think about it?’ and we discussed ‘how do I begin to build it?’

We put some clips of the interview up on the platforms, but here is the entire interview. It’s about 30 minutes, so grab a beverage and enjoy!

Bill Caskey

Creating Content That Generates Action

/in , , , , , , /by

Are you getting leads from your online content?

Most of the time the answer is no. Why is it so hard for most people to create content that generates market action?

On this week’s episode of The 2X Podcast, Bill gets in to the details of what is standing in our way of creating consistent content and why most people fail. He also gives some way to overcome those barriers.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/BC-Pod-02-07-19.mp3″ title=”Creating Content That Generates Action” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Do Quotas Still Make Sense? with Andy Paul

/in , , , , , , /by

On this episode of The 2X Podcast, I have a special guest, Andy Paul (Accelerate Podcast, https://www.andypaul.com/category/podcast/) who says they may not. Listen as I speak with Andy about lots of things that relate to virtually every sales force.

By the way, if you want to get access to my free course, The 2X Quick Start, go here now. It’s a 3-part Video Series on The One Year Plan, a great time of year to get started on planning for 2019. Just go to https://caskeytraining.com/monthlybundle to get your free download!

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_11-08-18.mp3″ title=”Do Quotas Still Make Sense? with Andy Paul” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

The Importance of Mindset with Carole Ann Rice

/in , , , , , , /by

On this episode of The 2X Podcast, Bill talks with a special guest who he has been personally working with for over a year, Carole Ann Rice.

Carole Ann is a Professional Coach who works with many different CEO’s and Leaders and she has a very interesting approach when it comes to coaching. She is not your typical Life Coach!

Bill and Carole Ann discuss the importance of your mindset and some ways you can think different about whatever position you might be in. Learn more about Carole Ann Rice at https://www.realcoachingco.com.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_10-04-18.mp3″ title=”The Importance of Mindset with Carole Ann Rice” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

Interview With Mark Cade

/in , , , , , /by

On this week’s episode of The 2X Podcast, Bill wanted to change things up a bit and instead of talking about sales and strategies he decided to have a conversation with a good friend and wealth planner, Mark Cade.

Bill and Mark discuss creating and managing wealth. They also give you some different ways to think about wealth creation. Just by changing your attitude about money can make drastic changes to your finances.

Go to http://billcaskey.com/risewebinar to join our upcoming webinar for Sales Leaders on August 16th!

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_08-02-18.mp3″ title=”Creating and Managing Wealth” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

5 Marketing Tips For The Salesperson

/in , , , , , /by

Have you ever heard the old saying, the devil is in the details?

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week’s episode of The 2X Podcast, I’ll share those tips with you and give you some ways to implement them in your world.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06-21-18.mp3″ title=”5 Marketing Tips For The Salesperson” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

The Rise of The Digital Seller

/in , , , , , /by

I had the pleasure of working with a young man a while back who was one of THE most ambitious people I’ve met. He took virtually every coaching point I gave him.

He was faced with a dilemma – should he keep doing things the old way – cold calling, traveling, selling, OR – should he switch course?

I, of course, suggested he switch. On this episode of The 2X Podcast, I’ll share his story.

Also mentioned in this podcast:

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_06-14-18.mp3″ title=”The Rise of The DIgital Seller” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]