Price Resistance Might Have Nothing To Do With Price

How you present things is how people see things.

A few weeks ago, a sales person came into our office and was pitching a new water system. They talked about the features and benefits of their offer, but NEVER asked me any questions about what I wanted.  And then I told them the price was too high.

If you’ve ever had a prospect say your price was too high, it could’ve been you forgot to ask the right questions.