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What Buyer Criteria Should You Know About?

Aristotle first came up with the concept of Modes of Persuasion (furnished by the spoken word.)

In this episode of The 2X Podcast, Bill Caskey takes this and modernizes it a bit to help you see the criteria you are being judged on. That might be nice to know, huh? There are four parts to it.

Suggestion: Have your notebook and pencil out so you can get full value of this episode.

Also mentioned in this podcast:

 

The Prerequisites For 2X Growth

On this episode of The 2X Podcast, Bill addresses a very common mistake that most salespeople make when they decide to try and drastically improve their results, they JUMP.

They jump to making more calls, working more hours and desperately making more connections on LinkedIn. Those are all great things, but if you don’t do the prerequisites first, you’ll never get to where you want to be.

Bill gives you 6 prerequisites you can start on today, before you begin your journey to 2X!

Also mentioned in this podcast:

 

4 Steps To Building Great Business Relationships

“It’s not who you know, it’s what you know.”

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As much as I hate to start an article off with a cliché, many clichés became famous because they’re true – and that is certainly the case when it comes to this clever one-liner about connections and relationships.

While we’re on what bugs me, the other thing that frustrates me is the word ‘relationship’ and how it’s thrown around at nauseam in the business world. Read more

How To Become An Expert In Your Industry

What separates the expert seller from everyone else? Can you really position yourself as an expert in your niche? And what benefits will you derive from that? In this episode, Bryan Neale reviews the many types of sales people so that you can see where you fit. Then he gives some ideas on how you can immediately become an expert in your world.

Read more

How To Get To The Decision Makers – The New Reality of Selling

It’s not often that we get to have an esteemed guest the level of Kevin Eikenberry (From Bud to Boss) but we have him on The Advanced Selling Podcast.

(Listen to the rest of the podcast “From Sales Person to Sales Leader” : http://www.advancedsellingpodcast.com/from-sales-person-to-sales-leader/)

Also on this week’s episode, Brooke Green talks about how we can cope with the recession by understanding the “new reality” of selling. Also, in our “Mailbag” segment, we address the ever-serious topic of ‘how to get access to decision makers.’ Enjoy!