Posts

The Marketing Person Dilemma: How to Hire the Right Person for Your Company

/in , , , , , , , , , , , , , , /by

In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results.

Bill stresses the importance of the marketing funnel and the customer journey, and how the right marketing person can help walk potential customers through the process of understanding your company’s value proposition.

Whether you’re a salesperson or a business owner, Bill offers valuable tips and strategies for making the right marketing hire for your company.

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Right Inputs = Right Outputs

/in , , , , , , , , , , , , , , /by

So often, a team will bring Bill in for coaching, and they are just looking for sales skills. But, the problem is typically much deeper rooted.

It all starts with your inputs. If you get your inputs correct, your outputs will follow.

In this episode, Bill gives you 5 inputs you must get right in order to get the results you desire.

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

3 Simple Closing Strategies for B2B Sellers

/in , , , , , , , , , , , , /by

I think everybody in sales should watch this video…it has to do with how to 3X your business simply by working on very specific conversion strategies.

And I know it will help you, too. And that’s what I’m all about – helping sales professionals grow their skills – and their income.

To download my FREE guide, “5 Reasons You Don’t Have Enough Clients”, just go to http://5reasonsclients.com!

Mastering the First Call

/in , , , , , , , , , , , , , , /by

We can all agree that the first call is extremely important in the sales process.

The first call is where you set the stage to be the guide on your customer’s journey. If you fail to do that, you’re doomed from the start.

In this episode, Bill gives you a sure-fire method on how you can master the first call and never worry about blowing it again.

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Where Are You Taking Your Customer?

/in , , , , , , , , , , , , /by

On this episode of the Bill Caskey Podcast, I discuss the idea of proper positioning. How do you position yourself in front of your ideal client or prospect and make them think, “I can’t live without this solution.”

If your closing percentage is not where it should be, chances are your prospect has no idea where you are taking them. And, that can all be solved by proper positioning.

To hear my interview with Jason Leister, marketing and business expert, go to https://caskeytraining.com/monthlybundle/mainwp/jason-leister-part-1/.

Also, enrollment is now open for both The 2X Group and The 2X Academy.

The 2X Group (Small Group Coaching): http://the2xgroup.com/

The 2X Academy (Online Virtual Training): http://the2xacademy.com

Also mentioned in this podcast:

 

The Ultimate Success Path

/in , , , , , , , , /by

On this week’s episode of The Bill Caskey Podcast, I dive deep into the concept of developing a Success Path. 

I believe everyone is on a journey. We are looking to go from here (where we are now) to there (where we want to be). I’ve found when we define where we are now and where want to go, the path to get there becomes a little easier. 

On this episode, I give you a handful of ideas on how create your very own success path and get started right now!

Also mentioned in this podcast:

 

Are You Journey Minded?

/in , , , , /by

On this episode of The 2X Podcast, Bill gives some ideas on how you can become Journey Minded in the sales process. This is how you take your prospect from here (where they are) to there (where they want to be).

In a world where prospects are demanding more and different, it’s really easy to become obscure and irrelevant as a sales professional. That’s why it’s so important to constantly be adapting to change.

One of the biggest areas people struggle in is how they see themselves in the customer journey.

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

Also mentioned in this podcast:

What Will You Do When You Encounter Resistance?

/in , , , , , /by

On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you encounter in the sales process.

You battle resistance by:

a) knowing what it is

b) strategizing on how to minimize it upfront, and c) creating a process that does that.

Know where your customer is on the journey. If you don’t where they are, they might resist than for no other reason than they don’t know “how to buy.”

Also mentioned in this podcast:

Where Are You Taking Them? (Part 4)

/in , , , , , , /by

This is part 4 of 4 in Bill’s coaching path series.

The question Bill asks on this week’s episode is, “Where Are You Taking Your Prospect?”

Do you know? Have you sketched it out?

Bill walks through a 3-part exercise that will help you get a bit clearer on the methodology of this.

You can also download a freebie printable at billcaskey.com/79download.

Also mentioned in this podcast:


DOWNLOAD THE "WHERE ARE YOU TAKING ME?" FREEBIE