Posts

How to Leverage Your Way to Higher Income

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In this episode, Bill Caskey shares his “leverage ladder” concept to help sales professionals exponentially grow their income without linearly increasing their workload.

He explains the four levels of leverage – from analog grinding with no leverage up to having your own platform and audience.

Whether you’re making $75k or $500k, implementing higher levels of leverage is key to hitting your next income milestone. Tune in to hear Bill’s strategic advice for salespeople and business owners looking to scale their earnings in 2024.

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

Why You Need a Marketing Funnel

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In this episode of The Bill Caskey Podcast, Bill gives you a replay from a recent LIVE that he did on Youtube, LI, and FB.

In it, he discusses the value of taking inventory of your assets so that you can better serve others. He also discusses why every salesperson needs a marketing funnel and how to create one.

If you haven’t already downloaded our FREE guide, “5 Reasons You Don’t Have Enough Clients,” you can get it now! Go to http://5reasonsclients.com

Also, be sure to join Bill live every morning at 8 AM EST for March. You can join him at these places:

Youtube: http://youtube.com/billcaskeytraining

LinkedIn: http://linkedin.com/in/billcaskey/

Facebook: http://facebook.com/billcaskeyfan

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 

How to Construct Your Personal Brand

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In all of my coaching groups, Personal Branding is one of the key concepts that I emphasize as we onboard new members. Your brand matters.

In this episode, I discuss the importance of creating and building your personal brand. I also debunk some of the myths surrounding this topic.

If you’d like to schedule a High Achiever Strategy Call, go to https://billcaskey.com/strategycall to get on my calendar now!

Also mentioned in this podcast:

Shifting Your Mind From Limited To Unlimited

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On this week’s Bill Caskey Podcast, I am on the road. But that won’t stop from getting this podcast to you!

This topic from a recent call I had with my 2X Mastermind Group and one of the members was talking about how his territory was too large for him to get to everyone and he needed help.

I gave him some advice that I think really shocked him and that was he needed to shift his mind and action from his limited physical self to an unlimited DIGITAL self. He needed to start producing content online for his clients and prospects.

Maybe it’s time for you to do the same! I’ll give you some ways to get started right away.

Also mentioned in this podcast:

 

Episode #424: Owning Your Content Platform

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advancedsellinpodcastgraphicbootHave you thought about what’s possible when you own your own platform?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale focus on helping you own the platform from which you tell your story.

Are you producing your own content?

Or are you holding yourself back from putting something out in a blog or on LinkedIn because you’re afraid of failure or looking stupid?

In this episode of The Advanced Selling Podcast, Bill and Bryan help you understand what you can do to own the platform you’re using and how to make it worth your efforts. If you’ve ever wanted to be in a position where people call you instead of you calling them, you won’t want to miss this episode.

Also mentioned in this podcast:

Building Your Platform To Make Selling Easy(ier)

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Last week, I got called by a CPA firm who wanted training for their people. This you must know: CPAs are not very good at selling. It’s not that they don’t have the expertise. That’s not it at all.

It’s that selling spooks them. It’s not in their comfort zone.

So, when I get a call from a professional services firm (or any company), I always start with one simple question: Do you have a platform?

Platform

After the weird looks they give me, I go on to educate them to what a “Platform” is.

Platform: definition, A position in the market that you occupy where people look to you for expertise.

Physical Platform

Just as you would speak at a conference from a podium (platform) the same thing applies here. In the physical world, it is you speaking from the stage, on a topic that you have some degree of expertise in, where all eyes are on you.

There, you don’t have to fight for attention. You ARE the show.

In the sales & marketing world, your platform could be a variety of things. LinkedIN is a platform. Any kind of social media could be a platform (Twitter, Facebook, Instagram). Your email list is a platform. A podcast is a platform.

Simply, it is a place where you command attention of the people you’re trying to reach.

Your platform is a positioning tool that raises you above the din of competition and market confusion.

You Have One Right Now, But You May Not Know It Read more