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How To Sell A Premium Product – Part 1

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The second part of this is …”In a Commodity World.”

Every seller we know faces this problem: “How do I better control my thinking and my actions so that I will command a premium product price – in a world that is price-sensitive?”

This is Part 1 of a 3 part series.

In this episode, Bill walks you through how to GET CLEAR on your value.

Take the first step of becoming a better salesman: Go to https://billcaskey.com/pro to get your assessment, “Are You An Amateur Or Are You a Pro?”

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Episode #440: Getting Somebody To Do Something They Don’t Want To Do

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The sales world is full of convincers and persuaders, but what happens when you run up against someone who just absolutely will not move?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale deal with two situations where this is the case.

The first is someone in procurement who doesn’t want to take the necessary paperwork to their manager. The other is a manufacturer who sells through reps and is unable to move the rep to represent their product in a different way.

Listen closely as Bill and Bryan give you five ideas on how to rethink your strategy.

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How To Call At The Right Level

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Calling at the right level is one of the biggest failures of sales teams today. The decision is made WITHOUT you being in the room.

As my friend says, “There is always a meeting you aren’t invited to where your fate is being decided.”

Consequently, this episode of The 2X Podcast helps you begin to remedy that.

This was a Facebook Live video we did. Make sure you LIKE our page so you’re notified each Tuesday at 3:00PM EST when we do the video version of this podcast: facebook.com/billcaskeyfan/

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Episode #439: The Price Is Right

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale talk about one of the most common questions they get from their travels and training, how do you handle customers when they only buy on price?

Do you feel like your customers only buy from you if you’re the lowest priced?

Do you often discount to make the deal?

On this Advanced Selling Podcast, Bill and Bryan give you some ideas on how to rethink that conclusion and how to ensure that you are empowering yourself to fix it.

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Your Assets Aren’t Being Leveraged

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Sorry to be so lame with the title but after 25 years of wokring with sales teams, Bill can make this statement with a straight face.

In this episode of The 2X Podcast, veteran sales trainer Bill Caskey, lays out your “Circles of Assets” that are available to you – but you must CLAIM them. Most don’t.

2Xers – listen up! Find yourself inside this story of assets and make a decision you will TAKE ACTION.

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Episode #438: Developing a Value Story

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from Davis who is a digital media representative in North Carolina.

She finds herself uncertain about how to deliver a value proposition to multiple constituent levels within a company and also across market segments. Not to worry Davis!

On this episode of The Advanced Selling Podcast, Bill and Bryan share some advice that can be used across virtually any business when you are in pursuit of new customers.

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Episode #437: Don’t Care About My Bad Reputation

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In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from AJ in Oklahoma who is fretting about her company’s bad reputation in the market.

She now is the one, as the new salesperson, who has to go in and repair it. The question is how does she do so?

On this episode of The Advanced Selling Podcast, Bill and Bryan share five lessons that anyone can implement to accomplish the goal of repositioning their market impression.

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4 Steps To Building Great Business Relationships

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“It’s not who you know, it’s what you know.”

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As much as I hate to start an article off with a cliché, many clichés became famous because they’re true – and that is certainly the case when it comes to this clever one-liner about connections and relationships.

While we’re on what bugs me, the other thing that frustrates me is the word ‘relationship’ and how it’s thrown around at nauseam in the business world. Read more