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How To Start the First Call

Bill had a coaching session with a client recently, who was struggling with how to start the first call. He decided to record that session and break it down on this week’s episode of The 2X Podcast.

The first call is one of the most important things to get right in the sales process. This is where you set the stage between you and the prospect.

Bill gives you several tips on how to start the conversation and how to engage your prospect.

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How Jason Doubled His Income

“We can easily forgive a child when they’re afraid of the dark. The real tragedy of life is when men are afraid of the light.” -Plato Share on X

I started my sales career in living in constant fear.

Why would anyone buy something from me ?

How was I to communicate properly to get people to buy?

How was I to create personal wealth in a profession I knew little about?

What if I failed? Then what?

Relate?

I find most sales professionals do.

The problem is never “what” we sell. Or, “who our market is.” Or, “What the price is.”

It’s deeper than that.

And in this article, I will share with you how one of my clients doubled his income in a matter of 120 days.

I share this not to exert my will on you. Whether you follow this process is your call, not mine.

I share it because I find that when a framework appears, it’s a helluva lot easier to make changes and get results.

I’ve read blogs like this before where the author never gives up the gold. That will NOT happen here. My aim is to help you see what is possible in your world, even if you might not.

I’ve been training sales teams for over 30 years…7500 training session…over 2000 coaching sessions…900 podcasts…and a book, Same Game New Rules, one that many companies use as their text book for new and counter-intuitive training.

And one thing I always find…we all want more.

It’s just the way we humans are built. If we are fully human, we express it by wanting to realize our potential on this planet.

But while we all want more…often, it feels out of our reach.

We find ourselves saying, “Well yes, Bill can do that, but I can’t.” Or, “Well, easy for Jason…he has a (built in advantage) but I don’t have that.”

Yes you do. And we’ll get to that.

Today, I will share with you the story of Jason and how he used our sales philosophy and methodology to significantly grow his business quickly.

He came to me struggling in his sales territory. No, he wasn’t about to get fired – but he was the classic underachiever. On the surface he looked like he could be a killer. But the results were never there. And he was becoming frustrated.

Sales philosophy jason case studyJason was 35 years old with a new wife and a new house. He’d been in his current position for 5 years. He was a pretty good sales person -always in the middle of the pack. But…he knew he could do better.

His manager was always telling him, “Hey Jason, you can crush this thing. You have tons of opportunity in your territory. What’s going on?”

Ever have someone tell you that?

Or have you ever told yourself that? (That might be more painful).

Those conversations shamed him – they certainly didn’t inspire him. He needed a plan and a way of thinking – a philosophy – which he wasn’t getting. He was not a real ambitious bloak – not a trained killer. He’d always been average – earning about $80,000/year. BUT, he knew there was more.

One thing you should know about Jason: A born sales person he was not. Not sure anyone is – but there is a worldview that there IS such a thing.

There is NOT.

And, worse, he started to question himself if sales was even the right profession. Not a good place to be.

As I said at the top, I questioned myself almost every day when I began in sales.

“Is this what I really want to do?”

“Will this get me to my goals?”

“Am I cut out for this?”

Just like me, Jason began to doubt himself and his skills. He lost confidence in his ability and his natural talent.

We call this the “doubt spiral.” And it’s ugly.

“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.” Share on X

As a coach, if I can’t get the “doubt” turned around, there is almost no hope for high achievement. It will continue to be the same, day after day, year after year.

I want to share how we turned it around. I say “we” because it was both of us.

RESULTS

So in the 6 months I worked with him, here were his results:

  • Tripled his average monthly appointment count.
  • Went from a closing rate of 10% to 65%.
  • Monthly income went up 3x.
  • And the biggest result was his confidence level – hard to measure, but hard to be without.

Finding Help To Tame The Demons

The Process: Sales Philosophy, Methodology, & Process.

As he got down on himself, a friend suggested he find someone to help him…a coach…a peer group…somewhere to acquire the right skills and the right attitudes.

He began to research online. He found a mastermind / learning group I run and set up an appointment with me where he shared his plight.

He was very specific and very open, the first step to getting help and creating change.
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Episode #484: Five Tips on Sales Enablement

In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale laugh a little bit about the term, “Sales enablement,” but they catch themselves and realize that it truly is a thing.

They provide you some tips on how you can better enable the sales process, whether you have team or are a lone ranger.

Also, send us your question via a voice memo to [email protected] and Bill and Bryan will rush you out a sweet little gift just for you.

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Episode #483: Start, Stop & Continue 2018

The definition of Insanity is doing the same thing over and over again and expecting different results. A salesperson must constantly be evolving. The same actions will get you the same results.

As you look forward on 2018, you need to evaluate the things you need to Start Doing, Stop Doing and Continue Doing to accomplish your goals.

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale offer their opinion on some things to immediately stop doing and start doing. This technique is based on an old framework that’s still extremely valuable today.

Contact us at [email protected]. Send a clever question in and if we play it, we’ll send you a treat. Make sure you put your mailing address in your email.

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When You Detach You Dictate The Process

Every sales person we’ve met has trouble controlling the sales process.

It’s not wonder – the amateur seller gets so needy they can’t help but attach themselves to the sale. And you know the problem with that….if you don’t, LISTEN to this episode where Bill lays out the “Rules of Detachment Boulevard.”

Check out the 2X Quick Start at http://www.the2xgroup.com/quickstart, especially if you’re interested in joining Bill’s 2X peer group.

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Episode #482: Should I Quote First or Last?

On this episode of The Advanced Selling Podcast, Bill Caskey & Bryan Neale answer a listener question from John in Washington DC. He’s new in the SAaS space and has figured out where his problem is but not yet what to do about it. The issue is, “Should he be first or last to propose?”

As you might guess, Bill & Bryan take the question and bend it all sorts of ways to come up with some good suggestions for John. This is really less about the SAas space, and more about how to handle the ever-occurring stall of “not now.”

Contact us at [email protected]. Send a clever question in and if we play it, we’ll send you a treat. Make sure you put your mailing address in your email.

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Episode #481: Is Cold Calling Really Dead?

In today’s episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss a hot topic all over LinkedIn: Is Cold Calling Dead?

The guys bring their own experience into the mix as they answer that very question. They each give some some thoughts on what cold calling should be used for and how to change your approach to it.

They’ll also give you some tips to use on your next cold call to get better results in the long run.

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Episode #480: What Do You Stand For?

It’s no secret by now, our Personal Brand Makeover Course is Live! http://personalbrandmakeovercourse.com

On this week’s episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale take a deep dive into Module 1 of The Personal Brand Makeover Course – Personal Clarity.

What do you stand for?

What do you value?

If you don’t truly know, it’s time you get conscious of who you are.

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Episode #479: You Can’t See Your Blind Spots

On this episode of the Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the most common blind spots that they see sales people have as they pursue new business.

They also give you some ideas on how you can become aware of what can be a difficult conversation, which is the exposing of those blind spots.

Also, be sure to check out their brand new product, The Personal Brand Makeover Course at www.personalbrandmakeovercourse.com.

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