In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale address the silent killers that will cause you to end up in the commodity dungeon where only price matters.
They reveal some tips on how to prevent yourself from being commoditized or extract yourself once you’re in it.
They also talk about their new course, called The Personal Brand Makeover Course, which is coming soon!
In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale interview a power listener, Mike Black, CEO of Inciting Marketing. The guys ask him what he has taken from his many years of listening to the podcast and how he has grown his business as a result.
Mike was involved in social work and psychotherapy and realized that if he was going to generate income in business, he was going to have to learn how to sell. That’s when he found the Advanced Selling Podcast.
If you’d like to be in our Spotlight series, send us an email to [email protected] and in the subject line write, “Spotlight,” and we’ll be back in touch to get you on the show. We’ll be doing this about once a month for the next few months.
We were taught early in our sales career (at least I was) to ask lots of questions. But is that really the right move early in the process?
If you follow the advice of some of the big training companies, then the answer is YES. Ask lots of questions? BUT, I’m not so sure.
The impetus of this episode was a question I was asked on one of my LinkedIn Groups that had to do with a listener’s frustration with not being able to get the prospect to open up and answer them. Listen to the advice I dish out and see if you agree.
On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.
Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.
If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.
They’ll select a handful of people to do a live coaching session to help you get clear on your message.
In this episode of the Advanced Selling Podcast, Bill Caskey and Bryan Neale relate stories from their client base about this very issue, what do you do when a longtime buyer feels compelled to interview other vendors?
As Bill and Bryan have done in the past, they break this topic down into prevention and remedy:
Prevention is what can you do to prevent this from happening again, and the guys give ten points of learning around that. Remedy is what do you do about it if somebody just, “Serves you the papers.” They’ve got a couple of thoughts on that as well.
We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!
What vibe do you give off when you’re around others?
In this episode of The Advanced Selling Podcast, sales trainers Bill Caskey and Bryan Neale talk about two words, commitment and energy, that will influence your success in professional selling.
The guys break down each of these words and talk about what they see when they go into companies and work with high achievers in these two areas.
We’d love to hear your feedback on this topic by going to the Facebook fan page and sharing your thoughts!
Does it really take 8 to 12 contacts to turn a prospect into a customer?
Bill Caskey and Bryan Neale address this very idea in today’s episode. We had an awesome question from a listener in our co-video mailbag segment. She is a wardrobe and fashion expert, and is trying to figure out how to generate more clients.
Bill and Bryan give her some ideas that really anyone who’s in sales and trying to generate more engagement with prospects can use.
We’d love to hear your feedback on their answers by going to the Facebook fan page and sharing your thoughts!
What kind of customer experience do you give your brand new customers?
In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale review the hazards of ignoring the customer experience. We all want more referrals and we all want to grow our current client business, but do we do all we can to make that experience with them such that they want to give us more referrals and more money?
Bill and Bryan give you six ideas that you can implement almost immediately, with little cost, that will help you rebuild or reconstruct your customer experience.
In this week’s episode, Bill Caskey and Bryan Neale introduce you to some new ways to practice the craft of selling. They give you five insights that you can use to better hone your skills when you are preparing for a call or a presentation.
Aristotle said, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”