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Who Is Your Prospect?

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Do you truly know your prospect?

I’m not talking about their role or demographic. I mean, do you know who they are – at a deep level?

Most of the time we know who our customer is but we rarely write it down. On this week’s episode of The 2X Podcast, I’ll tell you how really knowing your customer will pay off big time and I’ll also give you a framework on how to get clear on your ideal prospect.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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Your Erroneous Beliefs

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On this episode of The 2X Podcast, Bill outlines the top 10 erroneous beliefs that could hold you back from 2X-ing your business.

There is a freebie that Bill created at https://caskeytraining.com/monthlybundle/mainwp/88download – Print it and follow along!

Have you heard of the saying, “We get in our own way?” That’s exactly what these beliefs do. Be sure to assess yourself and your own beliefs that might be in your way.

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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5 Marketing Tips For The Salesperson

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Have you ever heard the old saying, the devil is in the details?

If you are going to double your results whether you are a salesperson, a sales leader or a CEO, you have to pay attention to the details. I also believe that everyone is in marketing today.

I recently had a coaching session with one of my clients and I gave him 5 Marketing tips that he could use to better represent himself online. On this week’s episode of The 2X Podcast, I’ll share those tips with you and give you some ways to implement them in your world.

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Everything You Do is a Project

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This concept started with an interview Bill did with David Allen, author of Getting Things Done. In that interview, David suggested that any initiative you have that is MORE than 2 steps, should considered a PROJECT.

As we work with clients, this is how we suggest approaching goals, objectives, and aspirations and put them into a template that will help you accomplish them. And that’s what todays’ podcast is about – giving you a template to work from.

Also, there is a downloadable freebie with this episode. Simply to go billcaskey.com/68download and it will be there waiting for you.

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Expert Status

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This is our 5th in a five part series on Psycholgical Frameworks for Sales Success.

In this episode of The 2X Podcast, Bill breaks down “Thought Leadership” – what it is, what it is NOT, and how you can begin to embrace your own personal thought leadership.

Make sure you download the freebie on “Becoming a Thought Leader” for this episode at https://billcaskey.com/67download.

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Who Controls The Buyer Seller Dance In Your Life?

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This is part four of Bill’s Psychological Framework for Success that sales people far and wide need to adopt.

In this episode of the 2X Podcast, Bill lays out the Dance that goes on between the Buyer and the Seller. If you aren’t acquainted with this dance or you don’t know how to execute it properly, will be out of your control.

Also, there is a freebie that you can download by going to https://billcaskey.com/66download that goes along with this episode.  It will help you work through Bill’s initial step of this framework which is Crafting Your Ideal Sales Process.

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When You Detach You Dictate The Process

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Every sales person we’ve met has trouble controlling the sales process.

It’s not wonder – the amateur seller gets so needy they can’t help but attach themselves to the sale. And you know the problem with that….if you don’t, LISTEN to this episode where Bill lays out the “Rules of Detachment Boulevard.”

Check out the 2X Quick Start at http://www.the2xgroup.com/quickstart, especially if you’re interested in joining Bill’s 2X peer group.

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Set Your Mind on Abundance – And Watch The World Around You Change

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This is part 2 in our series on Psychological Frameworks.

On this week’s episode of The 2X Podcast, Bill looks into the framework of Abundance, both as a higher concept and a tactical execution.

Bill gives you some definition, followed closely by some lessons you can take with you to begin to a slightly alter your attitude regarding abundance.

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Can Your True Intent Be a Powerful Strategy?

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We say YES!

In this episode of The 2X Podcast, Bill discusses the purpose of having ideal intent and how you can construct one. Intent is the first thing Bill works with his new clients whether it’s small group coaching or large sales team development.

If you want to improve your results, improve your intent.

Also, don’t forget to download the freebie for this episode at Billcaskey.com/63download for some extra tips and language.

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