Tag Archive for: selling

Episode #448: Decisions, Decisions

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On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the concept of decision making.

How do your prospects make decisions?
How do you influence those decisions?
Can you influence those decisions?

They take a deep stab at nine components of the decision making process that you need to be aware of when you are communicating your value to your prospects and customers.

Also mentioned in this podcast:

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Episode #447: If a 70 Year Old Can Cold Call, You Can Too!

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale give you an assignment.

But before you accept the mission, you’ve got to listen to Bryan’s story about a septuagenarian that he knows who’s still making cold calls, and what the result of one of his most recent calls was.

Also mentioned in this podcast:

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Episode #446: Flop Sweat in Front of a Prospect

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale play a clip from Kristin Zhivago, Author of Roadmap to Revenue, who explores the idea of the buyer process map.

She also talks about one of our favorite topics which is intention, and how intention matters and how it’s often at odds with the customer’s intention.

Click here to learn more about Kristin’s book, Roadmap to Revenue.

Also mentioned in this podcast:

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Episode #445: Who’s Got The Funk?

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On this episode of The Advanced Selling Podcast, hosts Bill Caskey and Bryan Neale find themselves in a bit of a funk.

In fact, it was so bad they almost didn’t do the episode.

But record they did and they discovered that there were a handful of things that we can do to get out of sales funks when we’re in them.

Be sure to tune in if you too are feeling like you’re in a funk!

Also mentioned in this podcast:

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Episode #444: All The Small Things

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale address the never-ending importance of paying attention to the details in how you speak with prospects and clients.

You can build a lot of goodwill throughout the sales process but one false move and you’ll be on the outside looking in.

In this podcast, Bill and Bryan go through some ways that you can start to identify the blind spots that other people see – and you’re missing.

Also mentioned in this podcast:

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Episode #443: Customer Misperceptions

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Have you ever had a customer that just doesn’t see the value in what you do because they have a misconception of the entire product or category?

This happened to one of our listeners, Mark from UK. He battles this exact thing in his world and needs some advice.

Is your product considered nice to have or need to have?

And is there really such a thing as a need to have?

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale give their best advice to Mark and his customer misperceptions.

Also mentioned in this podcast:

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Episode #442: My Prospect Won’t Buy

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What to do when you can save the prospect money and they still don’t buy? When the prospect won’t return your calls?

In this episode of the Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale answer a question from a listener on how to better compete against their giant competitors.

They also discuss how to move people to action when you can save them money but they still won’t purchase.

Also mentioned in this podcast:

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Episode #441: Trash Talking Your Competitor

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You don’t really think we are going to teach you new words for trash talking your competitor, do you? Of course not.

On this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale discuss how to compete.

They give you their thoughts on ways you can ratchet up your competitive skills so that maybe, just maybe, your competitor will be trash talking you.

Also mentioned in this podcast:

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Episode #440: Getting Somebody To Do Something They Don’t Want To Do

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The sales world is full of convincers and persuaders, but what happens when you run up against someone who just absolutely will not move?

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale deal with two situations where this is the case.

The first is someone in procurement who doesn’t want to take the necessary paperwork to their manager. The other is a manufacturer who sells through reps and is unable to move the rep to represent their product in a different way.

Listen closely as Bill and Bryan give you five ideas on how to rethink your strategy.

Also mentioned in this podcast:

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