Posts

A Framework For Telling Your Story

/in , , , , , , , , , , /by

Story... It seems like everyone is talking about it these days, but how do I get started?

That’s exactly what Bill will tell you on this week’s episode of The Bill Caskey Podcast. He walks you through a framework on how to not just craft your story, but how to build one that will compel prospects to want to work with you.  

What the hell is going on with your sales team? Not sure? Find out by downloading my BRAND NEW leadership guide. Just go to https://billcaskey.com/wth to get your free copy now!

Also mentioned in this podcast:

Creating Content That Generates Action

/in , , , , , , /by

Are you getting leads from your online content?

Most of the time the answer is no. Why is it so hard for most people to create content that generates market action?

On this week’s episode of The 2X Podcast, Bill gets in to the details of what is standing in our way of creating consistent content and why most people fail. He also gives some way to overcome those barriers.

Also mentioned in this podcast:

What Story Are You Telling Yourself?

/in , , , , , , /by

In this episode of The 2X Podcast, Bill deals with a problem that we ALL have, but most likely don’t know they have. The problem is the stories that run in our mind. 

As Bill seeks to help you 2X your business, it seems odd not to talk about the deadly roadblocks on the journey, namely, our beliefs about ourselves. Bill gives you a framework of how to come to grips with what those stories are and how they could hold us back.

If you would like to have your question answered on the podcast, send Bill your voice question by recording a Voice Memo and sending it to: [email protected]. He’ll be sure to get it in the rotation!

Also mentioned in this podcast:

 

Episode #493: Personal Story Critique

/in , , , , /by

In this episode of The Advanced Selling Podcast, Bill and Bryan take a note from a client in the Personal Brand Makeover Course, and work through his personal story.

Developing your personal story is very difficult to do alone, and we find that it helps to review it periodically to make sure that you are on track with it.

Bill and Bryan give you a handful of tips and improvement points on what he sent in and hopefully you can use some of these to improve your own story.

Also mentioned in this podcast:

Episode #486: 7 Lessons on Personal Story

/in , , , , , /by

In this episode of The Advanced Selling Podcast, Bill and Bryan discuss a client that they work with when it comes to building their personal story.

The fact is that personal story building is not easy and even though we have devoted several episodes to it over the past few years, we think it’s still important that we keep this in front of you.

The guys pick out seven observations that they made with their client and what you can learn about it.

Here are some other episodes on Your Personal Story:

#371: Master Your Messaging

#339: Better Stories = Better Selling with Bo Eason

Also mentioned in this podcast:

Episode #475: Does Your Story Really Compel Anybody?

/in , , , , , /by

On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

Episode #438: Developing a Value Story

/in , , , , , /by

In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale take a call from Davis who is a digital media representative in North Carolina.

She finds herself uncertain about how to deliver a value proposition to multiple constituent levels within a company and also across market segments. Not to worry Davis!

On this episode of The Advanced Selling Podcast, Bill and Bryan share some advice that can be used across virtually any business when you are in pursuit of new customers.

Also mentioned in this podcast:

3 Videos That Will Radically Shift Your Client Positioning and Results

/in , , , /by

As you begin to think about 2016, I want you to consider three things to commit to next year.

I want you to create…yes I said “create”…3 videos for the expressed purpose of landing new clients.

How can videos help me land clients? Well….are you ever in for a surprise! Let me start with a blanket statement. OK, it’s my opinion….but a statement it is.

Video will help you tell your story, compel people to seek you out, and help you position yourself properly prior to client contact. 

VIDEO 1

Last week, I was in a coaching session with two sales leaders and their lead generation person. In the conversation, I found that they’re asking prospects to fill out a form on the web, then hit SUBMIT. Then, their lead person emails them back to set up a call. Read more

#339: Better Stories = Better Selling – Bo Eason

/in , /by

Bo-Eason

How do you stand out from the pack— at work, in the sales process, anywhere? Veteran sales trainers Bill Caskey and Bryan Neale talk to THE expert on high-stakes storytelling in today’s episode. Back to The Advanced Selling Podcast by popular demand, Bo Eason shares his best practices for learning to tell your personal story effectively.

  • Where do you begin?
  • What is the first step you can take to learn how to share your story?
  • Why is it so important?

In this episode of The Advanced Selling Podcast, Bill and Bryan ask Bo for advice you can use right away. If you think your story is boring, won’t be compelling or is just like everyone else’s, this episode is for you. Bo reminds us that as humans, we all crave interaction and connection. Your personal story will allow you to connect with your prospects and clients at a level you haven’t before. The minute you start telling your story is the minute you stop selling a commodity… and increase the likelihood of your success in the deal.  Sound crazy? Jump into this episode to find out more.