How To Create a Lead Freebie (Part 2 of 4)

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Almost every sales person or organization struggles with one statistic that I think is important, Closing Ratio. I also believe that the root of this issue stems from the very start of the sales process. 

So the dilemma is, how do I begin the sales process In a way that removes the pressure that a prospect might feel?

Well, on this episode of The Bill Caskey Podcast, I’ll tell you exactly how to create a Lead Freebie, which is a tool you can use to attract the right prospect.

Also, if you do this correctly, this can position you much better in the mind and heart of the prospect, and maybe even in your own mind!

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Constructing Your Message To Generate Better Leads (Part 1 of 4)

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I asked the question to my clients, “between getting enough traffic in your pipeline and converting that traffic into sales, what’s the bigger issue?” And, without question, it’s generating traffic.

This issue is Lead Generation and there’s a lot of work to do there. Too often sales professionals default back to the old method of prospecting in a new world. But, the old way is not scalable.

We’d been given a gift, the gift of digital technology. Are you taking advantage of that? If you’re like most salespeople, you’re probably not.

On this week’s Bill Caskey Podcast, I’ll give you an exact recipe you can use to start generating more and better leads right away!

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Episode #530: How Soon Should I Reach Out?

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You just made a new connection on LinkedIn that would be a great prospect, is it too soon to reach out?

On this episode of The Advanced Selling Podcast, Bryan Neale and Bill Caskey take on that very listener question from Jean-Pierre in the Netherlands. Too soon and you could ruin a connection, too late and you could miss an opportunity.

Bill and Bryan give some thoughts on this situation and they give some indicators they’ve noticed when it’s the right time to reach out and when it’s time to let it be.

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Selling System VS. Philosophy

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On this episode of The 2X Podcast, I jump into having a selling system vs. having a sales philosophy. I discuss 5 Elements of a sales methodology and then give you a philosophic approach you can bring to that element.

Sandler, SPIN, Challenger, it doesn’t matter what selling methodology you go by, they all have their own flaws. While it’s great to have a system on how to usher your prospect through the sales process, I want to give you a substitute attitude and approach.

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

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Can Your Perspective Change Your Life?

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The #1 reason people reach out to me is because they are struggling with business development, prospecting, lead generation, whatever you’d like to call it they are struggling to get new leads. The reason they are not successful is because they have a faulty perspective.

On this episode of The 2X Podcast, I’ll give you a framework for you to change your perspective on what it means to generate a lead. All of the Top Performers in the sales world have mastered this and you can too.

If you can master this you can go anywhere!

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

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Episode #521: Standing Out From the Crowd

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Have you every wondered how you can differentiate yourself in the sales world?

In this episode of The Advanced Selling Podcast, Bill and Bryan talk with John Lefler, the outbound Sales Manager at cardsdirect.com. John gives some ideas on how you can use greeting cards to be unique in your market.

CardsDirect is a new partner with us and they have some very unique designs and approaches to helping you stand out from the crowd as you manage your clients and seek out new prospects. You can find out more at cardsdirect.com/ASP.

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Do You Stand Out From the Crowd… Or Get Lost In It?

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On this episode of The 2X Podcast, Bill takes a question from Josh who wrote in about how to differentiate himself from his competition. As with anything, there is the problem that is on the surface and there is the root problem. Bill dives deep into the root problem to figure what is really going on.

Everyone is unique. We all have different experiences and backgrounds that will make us different. But, are we using those unique properties to make us stand out? Most are not.

Bill gives you the steps to take your own uniqueness and make yourself stand out from everyone else.

Go to https://caskeytraining.com/monthlybundle/mainwp/start-here/ and download one of our FREE resources and you can get our newsletter list!

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The Marketing Funnel

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Does your company have a proper Marketing Funnel? Do you know what a Marketing Funnel is?

A good Marketing Funnel is one of the most important things you can use to scale your business. This funnel consists of all the things in a sequence that then results in a call. And, it all starts with a Freebie. This freebie can be many different things, a PDF download, a video, an audio.

On this episode of The 2X Podcast, Bill gives you the steps you can take to start creating your Freebie. Creating a great freebie can make your Marketing Funnel explode!

Learn more about our upcoming webinar for Sales Leaders at https://caskeytraining.com/monthlybundle/mainwp/risewebinar.

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Staying Detached in Startup Mode

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I received an email recently from a listener who was in distress. His email was very similar to a lot of emails that I receive from people who are looking for help. He’s starting a company but he’s having a hard time remaining detached from the deals he’s working on and he’s far from having an abundance mentality.

On this week’s episode of The 2X Podcast, I’ll give you some ways you can implement both Detachment and Abundance in your world, no matter what stage you’re in. Whether you’re starting a company or starting a new career, you can maintain both of these principles, and I’ll tell you how!

Send Bill a voice memo with a question to [email protected] to have him answer it in an upcoming episode.

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