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When the Game Changes and You Aren’t Ready (Part 2)

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This is part 2 of our 4 part series on Bill’s coaching journey.

On this episode of The 2X Podcast, Bill shares two different coaching calls that he had with clients. The first call was from a high performer who dropped suddenly into an emotional funk and was not sure how to extract herself from it.

And the other call, was from a long time client of Bill’s, who’s company totally changed the game of how commission was paid – and he’s now in a bad mental state.

Bill gives you the advice he gave for both callers.

Also mentioned in this podcast:

Want To Come With Me On A Soulful Journey? (Part 1)

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Bill begins this 4-part series by sharing some things he’s working himself with a personal coach. He gets honest about some of his current struggles and addresses concerns he hears from his clients.

There are some important questions he asks you near the end of the episode that you can use to begin this journey.

Part 2 next week, will be on your personal value to the world. Leave a comment here on what you learned from the episode, or send him a voicemail by emailing a recording of your question to [email protected].

Also mentioned in this podcast:

The Questions Every Coach Should Ask

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Bill deals with lots of people wanting him to coach them or bring him in to coach their teams. He’s assembled a list of 12 questions that he asks every client he starts working with.

On this episode of The 2X Podcast, Bill gives you 10 of the 12 questions that he asks. These questions are critical to help him (and the client) know how to get to next levels of production.

Even if you aren’t looking for a business coach, then you should be answering these questions for yourself. They can be instrumental in your growth. Take notes on this episode and do some homework when it’s complete. You’ll feel the difference!

Also mentioned in this podcast:

 

Episode #407: Sales Managers – After the Ride Along

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advancedsellinpodcastgraphicbootCalling all Sales Managers: there’s an art to coaching your team after the ride along. In this episode, veteran sales trainers Bill Caskey and Bryan Neale talk to Sales Managers with tips (and things not to do) when coaching after a ride along experience. This episode isn’t about the ride along itself— it’s about what happens when you get back in the car.

What makes a really good feedback session?

How do you help your team grow from the experience?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan give you actionable tips to you can use on your next ride along.

Hint: If you’re not a Sales Manager, you probably should forward this episode to them after you listen. You’ll be glad you did.

Also mentioned in this podcast:

Does Your Story Make YOU Cry?

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Sentimental.

Untold-Story

Something that most who know me will say I have none of. But, I get emotional when I do an exercise in my training and coaching when I ask people to tell me their story.

Most people are uncomfortable with their own story. They avoid it. They dodge the details. And, most of all, they run from the emotions of it. Read more

Coaching The Presidential Candidates

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As of yesterday at 5:00PM, not one candidate has called me from any presidential campaign. Hmmm. Guess that’s not unusual. THEY NEVER DO!

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But let’s pretend that one did call asking for help on debate prep, speech prep or just how to communicate better with the American people. I would lead with the three-headed problem to be followed by the 10-point fix:

The Problem

1. People are hungry for a candidate that people feel understands them. Most candidates are awful at establishing ‘remote rapport.’ (Rapport is easier when you’re face-to-face, but more difficult to establish at a distance, or in media). Reagan and Clinton were very good at this. Read more

A Common Enemy

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Do you and your prospect share a common enemy? The enemy could be mediocrity, averageness, or even a competitor. But, when you figure out who that common enemy is, you’ll become a united force battling it together.

When To Coach In The Moment

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There are two philosophies of how to coach people’s behavior. One is to save up the counsel and dump it all on them at one time. (I use the word “dump” kindly). The other way, which I talk about in this audio clip, is to coach them at the moment of infraction. Hope you can learn from this.

3 Tips On Selling A Premium Product in a Commodity Market

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A few years ago, I did a Webinar called “How to Sell A Premium Product in a Commodity Market.” It was one of our best attended webinars we’ve ever done.

Lots of interest in the topic – and I believe I know why.

In this article, I want to update some of the content and give you a couple more ideas.  I picked this topic because it is an ongoing area of concern for sales people – how to sell a premium product into a market that sees price as THE main driver.

Why it’s so tough.

Think about it. We live in a “price leads” society. Advertisers have led us on a race to the bottom by the constant drumbeat of, “Lowest Prices In The Industry!” Or, “We’ll Beat ANY Price!” I know you’ll say, “But I’m not in the retail game.” No, you aren’t. But do you see the attitude that they’ve placed in the minds of buyers?

So the context is that even though your buyer might not jump to “What’s your price?” they certainly have it on their radar.

Here are four notions that I suggest you consider as you extract yourself form the “commodity dungeon” where the only important issue is price:

1. Position Your Self Properly.

Interesting thing about positioning is that it’s not just about what you say – it’s about how you say it. Sales people spend so much time concerned with the “what” and ignore the “how.”

And that’s wrong.

Regardless of your word choice (you’ll have to decide that), the essence of your message should be centered around ‘the types of problems that you solve.’ That’s right – no enthusiastic sales pitches about how great you are – or how smart your team is. None of that.

Frame your ‘premium value’ around the pains and problems that prospects face. Some of those problems they know they have. Some they’re oblivious to. But either way, begin the conversation there.

Be a problem solver not a product seller. There is a trap waiting for you. The prospect sets it and you fall right into it. It happens when the prospect shows interest and you default to “the pitch.”

Instead, when your prospect shows interest in the types of problems you solve, refrain from pitching the product and spend more time diagnosing what that problem means to him. This one thing can do more to change your position (in the prospect’s mind) and help them see that your premium fee is worth it.

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