Bill Caskey
  • HOME
  • ABOUT BILL
  • PODCAST
  • BLOG
  • PRODUCTS
  • CONTACT
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu
  • Link to Youtube
  • Link to LinkedIn
  • Link to Facebook
  • Link to Instagram

Tag Archive for: guide

Become the Guide: Redefine Your Role as a Salesperson

June 5, 2024/in Career Advice, Communication Skills, Expert Positioning, General Tips, Goal Setting, Lead Generation, Mindset, New Rules, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a “guide” who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome.

He breaks down the key elements of being an effective guide, including deeply understanding the prospect’s reality, envisioning their ideal future state, having a clear map to get them there, and anticipating potential roadblocks along the way.

Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 
https://billcaskey.com/wp-content/uploads/BC-Pod-05-31-24.jpg 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2024-06-05 18:17:202024-06-05 18:17:20Become the Guide: Redefine Your Role as a Salesperson

3 Simple Closing Strategies for B2B Sellers

February 1, 2023/in Career Advice, Communication Skills, Expert Positioning, General Tips, Goal Setting, Lead Generation, Mindset, New Rules, Personal, Personal Productivity, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

I think everybody in sales should watch this video…it has to do with how to 3X your business simply by working on very specific conversion strategies.

And I know it will help you, too. And that’s what I’m all about – helping sales professionals grow their skills – and their income.

To download my FREE guide, “5 Reasons You Don’t Have Enough Clients”, just go to http://5reasonsclients.com!

https://billcaskey.com/wp-content/uploads/Youtube-ClosingStrategies.jpg 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2023-02-01 13:56:502023-02-01 13:57:503 Simple Closing Strategies for B2B Sellers

Mastering the First Call

January 25, 2023/in Career Advice, Communication Skills, Expert Positioning, General Tips, Lead Generation, Leadership, Mindset, New Rules, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, Social Media, The Bill Caskey Podcast/by Bill Caskey

We can all agree that the first call is extremely important in the sales process.

The first call is where you set the stage to be the guide on your customer’s journey. If you fail to do that, you’re doomed from the start.

In this episode, Bill gives you a sure-fire method on how you can master the first call and never worry about blowing it again.

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 
https://billcaskey.com/wp-content/uploads/BC-Pod-01-25-23.jpg 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2023-01-25 20:34:412023-01-25 20:34:41Mastering the First Call

How To Eliminate Price Resistance

July 28, 2022/in Career Advice, Communication Skills, Expert Positioning, General Tips, Lead Generation, Mindset, Personal, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

In this episode, Bill shares a clip from one of my clients who has completely shortened his selling cycles and eliminated price resistance in the sales process by making one big change, his brand.

He started focusing on his personal brand and people now seek him out as the go-to person in his industry.

Bill shares how you can do the same and gives you 3 things you can start doing now.

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 
https://billcaskey.com/wp-content/uploads/BC-Pod-07-27-22.jpg 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2022-07-28 14:39:432022-08-29 16:06:24How To Eliminate Price Resistance

How Explicit Should You Be With Your Guidance?

July 13, 2022/in Career Advice, Communication Skills, Expert Positioning, General Tips, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

I received a great question from a client last week regarding being the guide and how explicit we should be with our potential clients about that guidance.

As you know, on this podcast I talk a lot about changing the mindset that we operate within. *Being the guide* is one of those mindsets.

In this episode, I’ll answer his question directly with some language that I would recommend you use with your prospect.

 

Can this “One Thing” radically improve your closing percentage? Go here to find out: https://resources.billcaskey.com/the-one-thing

Also, if you’d like to schedule a call with me to discuss how I can help you or your team reach your true potential even faster, go to http://scheduleacallwithcaskey.com

Subscribe to The Bill Caskey Podcast to get this delivered to your phone weekly!

 
https://billcaskey.com/wp-content/uploads/BC-Pod-07-13-22.jpg 1080 1920 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2022-07-13 20:32:032022-07-13 20:34:15How Explicit Should You Be With Your Guidance?

Getting From Point A to Point B In Your Life

July 8, 2021/in Career Advice, Communication Skills, General Tips, Goal Setting, Mindset, Personal, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

How do I get from where I am to where I want to be? It’s a common question that I hear in my profession.

We all have an underlying human dilemma. We know what’s possible, but that can either steer you away or push you towards your goals.

In this episode, I’ll give you some tactical ways to help you on your journey.

[smart_track_player url=”https://traffic.libsyn.com/secure/the2xpodcast/07-07-21-AtoB.mp3″ title=”Getting From Point A to Point B In Your Life” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind
https://billcaskey.com/wp-content/uploads/2021/07/BC-Pod-07-07-21.jpg 720 1280 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2021-07-08 13:53:542021-07-08 13:53:54Getting From Point A to Point B In Your Life

Where Are You Taking Your Customer?

October 7, 2020/in Career Advice, Communication Skills, Expert Positioning, General Tips, Goal Setting, Lead Generation, Mindset, Personal, Personal Productivity, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

On this episode of the Bill Caskey Podcast, I discuss the idea of proper positioning. How do you position yourself in front of your ideal client or prospect and make them think, “I can’t live without this solution.”

If your closing percentage is not where it should be, chances are your prospect has no idea where you are taking them. And, that can all be solved by proper positioning.

To hear my interview with Jason Leister, marketing and business expert, go to https://caskeytraining.com/monthlybundle/mainwp/jason-leister-part-1/.

Also, enrollment is now open for both The 2X Group and The 2X Academy.

The 2X Group (Small Group Coaching): http://the2xgroup.com/

The 2X Academy (Online Virtual Training): http://the2xacademy.com

[smart_track_player url=”https://traffic.libsyn.com/secure/the2xpodcast/10-07-20-Positioning.mp3″ title=”Where Are You Taking Your Customer?” artist=”The Bill Caskey Podcast” image=”http://billcaskey.com/wp-content/uploads/2019/02/BC-Podcast-Artwork-copy-300×300.jpg” color=”#0f344a” background=”#0f344a” social_linkedin=”true” social_email=”true” ]

Also mentioned in this podcast:

  • Subscribe to Bill’s Youtube Channel
  • Subscribe to The Bill Caskey Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

 

https://billcaskey.com/wp-content/uploads/2020/10/BC-Pod-10-07-20.jpg 675 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2020-10-07 14:06:002020-10-07 14:06:48Where Are You Taking Your Customer?

Are You Journey Minded?

January 10, 2019/in Mindset, Podcasts, Prospecting-Business Development, Sales Process, The Bill Caskey Podcast/by Bill Caskey

On this episode of The 2X Podcast, Bill gives some ideas on how you can become Journey Minded in the sales process. This is how you take your prospect from here (where they are) to there (where they want to be).

In a world where prospects are demanding more and different, it’s really easy to become obscure and irrelevant as a sales professional. That’s why it’s so important to constantly be adapting to change.

One of the biggest areas people struggle in is how they see themselves in the customer journey.

If you like this episode, be sure to share your comments on Twitter with the #2Xlessons

Also mentioned in this podcast:

  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_01-10-19.mp3″ title=”Are You Journey Minded?” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]

https://billcaskey.com/wp-content/uploads/2019/01/2xP_01-10-19.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2019-01-10 15:46:462019-01-10 15:46:46Are You Journey Minded?

Where Are You Taking Them? (Part 4)

April 26, 2018/in Career Advice, Expert Positioning, Goal Setting, Mindset, Personal Productivity, Podcasts, The Bill Caskey Podcast/by Bill Caskey

This is part 4 of 4 in Bill’s coaching path series.

The question Bill asks on this week’s episode is, “Where Are You Taking Your Prospect?”

Do you know? Have you sketched it out?

Bill walks through a 3-part exercise that will help you get a bit clearer on the methodology of this.

You can also download a freebie printable at billcaskey.com/79download.

Also mentioned in this podcast:

  • Subscribe to The 2X Podcast on iTunes
  • Learn more about The 2X Group – Mastermind

[smart_track_player url=”http://traffic.libsyn.com/the2xpodcast/2xP_04-26-18.mp3″ title=”Where Are You Taking Them? (Part 4)” artist=”The 2X Podcast” image=”http://billcaskey.com/wp-content/uploads/2017/02/2XPodcast-SPP.png” color=”#a89432″ background=”#33343a” social_linkedin=”true” social_email=”true” ]
[maxbutton id=”18″]

https://billcaskey.com/wp-content/uploads/2018/04/2xP_Ep79.jpg 585 1200 Bill Caskey https://billcaskey.com/wp-content/uploads/2018/05/BC-Logo-2018-Padding.png Bill Caskey2018-04-26 15:36:102018-04-26 15:43:30Where Are You Taking Them? (Part 4)
Page 1 of 212
2X Checklist

Search Search

Recent Posts

  • Stop Cold Calling Forever: How AI Can 3X Your Sales
  • Staying Relevant After 50: Sales Success in a Changing World
  • Buyer Behavior Revolution: Why Exceptional Talent Gets Average Results (Part 1)
  • The 2X Roadmap: 10 Habits of High-Performers (Part 2)
  • The 2X Roadmap: 10 Habits of High-Performers (Part 1)

Categories

  • Career Advice
  • Communication Skills
  • Expert Interview
  • Expert Positioning
  • General Tips
  • Goal Setting
  • Lead Generation
  • Leadership
  • Mindset
  • New Rules
  • News
  • Personal
  • Personal Productivity
  • Podcasts
  • Prospecting-Business Development
  • Sales Process
  • Social Media
  • The Advanced Selling Podcast
  • The Bill Caskey Podcast
  • VP of Sales

Recent Posts

  • Stop Cold Calling Forever: How AI Can 3X Your Sales
  • Staying Relevant After 50: Sales Success in a Changing World
  • Buyer Behavior Revolution: Why Exceptional Talent Gets Average Results (Part 1)
  • The 2X Roadmap: 10 Habits of High-Performers (Part 2)
  • The 2X Roadmap: 10 Habits of High-Performers (Part 1)

Follow me on Facebook

2k+ likes
Click to load facebook widget
Join our Facebook community

Connect With Me

X Logo X Logo Followon XRSS Feed Logo RSS Feed Logo Subscribeto RSS Feed
© Copyright 2025 - Bill Caskey
  • Link to Youtube
  • Link to LinkedIn
  • Link to Facebook
  • Link to Instagram
  • Privacy Policy
Scroll to top Scroll to top Scroll to top

We use cookies to make sure you are getting the best experience. If you continue using the site we assume that you agree to our terms.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only