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The Importance Of Your Sales Funnel

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In this episode of The 2X Podcast, Bill channels his inner marketing voice and shares what every sales pro needs to know about building a SALES FUNNEL.

Every service/product you represent NEEDS a funnel. And Bill talks about how to start building your’s today.

He also shares some ideas on The Customer Journey.

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The Extreme Value in Being Seen As A Thought Leader

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In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shares his story of how he became a thought leader in his market – and how you can too.

Michael provides simple instructions to get started and what it can mean to you and your career (and your income).

Learn more about Hubspot at hubspot.com.

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When Things Get Tough

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What do you do when things get tough?

We all go through difficult times, but sometimes, those periods of woe are quite serious.

In sales, you may lose a big deal that you counted on. In leadership, one of your top execs might have just resigned. In the financial game, the big deal you banked on went belly-up.

In this episode, Bill reviews some ideas on how to get out of the doldrums if you find yourself in them.

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How To Close The Sale

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I say this a lot, not a big fan of the idea of “closing” a sale. But it’s the vernacular that we’re all used to. I like the idea of “decision making” instead of closing.

Recently, on a Facebook Live event, I took questions from listeners on their issues with closing sales.

We had 7 questions that were all very well stated. Here is a chance for you to hear them.

[callout]The 2X Quick Start course in now Live! Join the course now and get your first video today![/callout]

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How Do Buyers Make Decisions?

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Lots of energy goes into ‘getting people to make decisions’ in the right way (for us) of course. But how much time have you spent thinking about the factors that go into a person’s decision making process? Likely not much.

In this episode, Bill lays out 5 factors that you should consider as you go about the business of changing someone’s opinion.

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

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Using Inside Out Marketing

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You might have heard of this concept before. While it’s nothing new, it’s still rarely used to its full potential.

On this episode of The 2X Podcast, Bill reviews 4 assets you own that MUST be part of your personal marketing plan.

As we coach and train sales performers everywhere, we find “lead generation” still to be the most difficult area of skill. And this podcast will help you reframe the problem.

The 2X Quick Start course is now Live! Join the course now and get your first video today! billcaskey.com/quickstart.

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A New Strategy For Lead Generation

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Everyone wants more leads, don’t they?

Well, in this episode, Bill shares with you a strategy of how you can generate more leads using thought leadership– and do so in a way that distinguishes you from the masses (of average sales people out there:).

He gives you 5 things you can do RIGHT NOW to advance your thought leadership position in your market.

Be one of the first to get notified when the 2X Quick Start course is released. Get on the waitlist today! billcaskey.com/quickstart.

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