Entries by Bill Caskey

Episode #424: Owning Your Content Platform

Have you thought about what’s possible when you own your own platform? In today’s episode, veteran sales trainers Bill Caskey and Bryan Neale focus on helping you own the platform from which you tell your story. Are you producing your own content? Or are you holding yourself back from putting something out in a blog or […]

Episode #362: Sales Assets – More Than Just Numbers

Are you utilizing all of your assets in your sales process? In today’s Mailbag Monday episode, veteran sales trainers Bill Caskey and Bryan Neale explore a question from Chelsea about how to use your talents to strengthen your impact when opening doors in sales. Do you have characteristics of your personality that you ignore when […]

Episode #335: Personal Branding – Ben Greenfield

Can salespeople really build their own personal brand while still representing their company or product? Veteran sales trainers Bill Caskey and Bryan Neale learn the power and impact of content marketing from one of the world’s best— fitness expert Ben Greenfield. Ben offers his tips and strategies for building your personal brand using activities you’re […]

Does Your Story Make YOU Cry?

Sentimental. Something that most who know me will say I have none of. But, I get emotional when I do an exercise in my training and coaching when I ask people to tell me their story. Most people are uncomfortable with their own story. They avoid it. They dodge the details. And, most of all, […]

How Do You Successfully Onboard New Sales People?

As you bring on new sales people, the key question is always some form of: “How do we get new sales people up to speed quickly?” In my training and coaching practice, I’ve seen companies truly botch this up. Never intentionally, of course. But, here are a few thoughts on how to onboard new employees […]

Is The Selling Profession Nearing Its End?

This was a question posed at a recent panel discussion I was on. It was to a group of small business owners. I’m usually not a big fan of panel discussions due to the limited time each participant has to speak. But this one was good…Ben Pidgeon, Barnes & Thornburg LLP, facilitated the event and […]